Vowmade

Maximise the power of the Amazon DSP globally.

Plan and execute omnichannel strategies across Amazon markets.

Unlock the full potential of Amazon DSP on a global scale

Vow is a powerful tool for mid-market advertisers & agencies who want to rapidly plan & execute omnichannel strategies across one or many Amazon markets.

Comprehensive support for both endemic (on Amazon) and non-endemic (off Amazon) campaigns.

Your Strategy

Designed to address the real challenges faced by advertisers and agencies

Highly customizable SaaS solution offers solutions for both in-house media planners and buyers, as well as independent agencies managing multiple clients.

For advertisers

Complete control and transparency over your omnichannel Amazon DSP investments

VOW bridges the gap between complex, time-consuming enterprise solutions and opaque black-box systems

Access to intra-day spend and performance data empower you to make crucial optimization decisions at the pace that suits you and your business

Plan and execute Amazon DSP campaigns—single or multi-market—over 10 times faster

For agencies

Scale your Amazon DSP activity - run more campaigns for more customers without expanding your team

Offer your customers the visibility and transparency they need with read-only access to VOW

Seamlessly test new Amazon DSP markets with no minimum spend commitments

Plan and execute Amazon DSP campaigns—single or multi-market—over 10 times faster

* Benchmarking conducted by Aleph Holdings' internal team on single and multi-market Amazon DSP campaign setups

Features

We've taken the essential Amazon DSP features, simplified what was complex, and delivered it in a highly intuitive user interface

Unlock the full power of Amazon DSP faster - with full control and transparency.

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Best practice media planning

Agency and advertiser profiles that incorporate best practice principles

Apply predefined brand safety, frequency caps, maximum CPM, and other parameters during campaign setup. Set and manage credit and foreign exchange rates to suit your needs.

More than 10x faster

Create single or multi-market Amazon DSP campaigns in seconds

VOW connects regional Amazon DSP seats for seamless multi-market campaign creation.

Near real time reporting

Near real time visibility of your spend and permance data

Access a wide range of pre-built and customizable reports for both endemic and non-endemic campaigns.

Creative automation (soon)

Use your campaigns’ performance to generate thousands of on-brand creatives

Comprehensive support for asset uploads and product feed ingestion. Link templates to VOW audience sets to drive next-generation creative targeting.

Experience made better

Endemic +
Non-Endemic

Drive consumers to your products and services on or off Amazon

Comprehensive support for both endemic (on Amazon) and non-endemic (off Amazon) campaigns.

Amazon audiences

Access all Amazon-exclusive audiences across every Amazon DSP market.

Review, select, activate, and test exclusive Amazon audiences.
Expand your reach with recommended high-affinity audiences.

VOW grid

Enjoy working with spreadsheets? We've got you covered.

VOW Grid provides spreadsheet-like functionality right in your browser. Think drag-and-drop, copy-and-paste, etc: powerful tools for advanced users.

Your VOW

Your Amazon DSP application

Full white label offering - your logo, your subdomain, your team.

Customer benefits

Quantifiable benefits for both Amazon DSP newcomers and seasoned professionals.

Simplicity

Access Amazon's omnichannel offerings through a single, well designed system

Gives full visibility and control to plan, create and execute multi-market campaigns.

Efficency

Optimise single or multi-markets in seconds

Update bids & budgets, replace creatives and pause poor performing activity 24/7.

Scale

Over 10x faster

Scale your Amazon DSP activity - more campaigns for more brands or customers without expanding the team.

Brand safety

Protect your brand reputation

Apply your preferred inventory targeting and third-party verification settings to all campaigns across every market.

Collaboration

All Amazon DSP activity and investments in a single platform

Invite internal and external stakeholders and set user permissions to control access.

Transparency

Maximise budget efficiency

Enjoy peace of mind with transparent pricing and no hidden markups.

Offerings

Select from VOW's self-service or managed service options, with a seamless transition between offerings.

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SaaS

Simplify your in-house management of Amazon DSP investments

Everything you need to control campaign planning, activation, and optimization Highly cost-effective option with complete transparency

Managed service

Allow VOW to manage your Amazon DSP investments, switch to SaaS whenever

Managed service customers receive near real-time access to all campaign parameters, spend, and performance metrics via the VOW app Complete visibility and transparency

Custom audiences

Create and activate highly refined customer audiences

Your data + Amazon first data used to create precise targeting and better campaign performance

VOW's pricing is straightforward, competitive, and procurement-friendly

Customer audience generation and IO audits are available as cost-plus services or can be bundled with SaaS or Managed Service options. SaaS and Managed Service pricing is based on a percentage of ad spend.

Find out more

VOW is an independent, next-generation ad tech company based in London, UK.

Our business and technology are designed with data privacy, brand safety, transparency, and sustainability at their core.

We are committed to publish quarterly Scope A-C emissions to all our customers starting 4th January 2025.

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